Welcome New Coach Connection Members!

To receive your $20 discount off of the e-book, just use the links in this page. Note, if you do not use this page to purchase the book, you will be charged the full price for the book.

Are you ready to start your own ezine?

Sick of fluffy promises of a simple way to start?

Finally, a complete hands-on guide to take you
from ezine conception to ezine launch.

Let's face it:
Starting your first ezine can be scary. You've got tons of questions:

How do I get my ezine from my computer into my readers' inboxes?
How do I get subscribers?
How often should I publish?
How do I publish?
Where do I get article ideas?
Will the spam police arrest me before I can publish a second issue?
Will my credit cards be maxed to the limit with hosting and delivery systems?
Will my ezine make money?
Where do I begin?

Phew!
No wonder so many business owners give up before they start.

They're overwhelmed-- and they have no idea where to find help. They're afraid they'll be consumed by the technology, or that their budget will be, or that it's simply too daunting of a task.

But in your business, giving up is not an option.
You need an ezine to:

Build trusting relationships with potential clients.

Establish yourself as an expert in your field.

Get permission to stay in touch with website visitors.

The Good News is...

Start Your Ezine, will help you make the transition from newbie to genuine, bona fide ezine publisher -- without feeling overwhelmed or breaking your marketing budget.

Reading Start Your Ezine will feel like your own personal ezine coach has moved into your office, ready to hold your hand and whisper encouragement as you move toward publication.

Start Your Ezine helps you:

Create an effective ezine, because you discover how to establish lasting and trusting relationships with your readers.

Choose publication services that work reliably without breaking your bank account.

Feel confident and comfortable because you take one step at a time -- until you have an ezine and a list of subscribers eager to read your words.

Every ezine publisher should have a dog-eared copy of this book within arm's reach.

"Start Your Ezine: The Complete Fluff-Free Guide for the New Publisher" is a practical, step-by-step guide for publishing an ezine.

From concept to implementation, Lisa holds your hand every step of the way by providing tips, tools and guidance guaranteed to help you be successful.

It's not just a road map for new publishers, but also a handy "ezine publisher's bible" to be used -- and reused -- on a regular basis.

Denise O'Berry
SmallBiz-Bootcamp

Everything Lisa Micklin creates is top drawer. This is particularly true of this ebook. Her writing is clear, crisp, and concise. You won't have to wade through a lot of filler and sales pitches.

I've been publishing 6 newsletters for quite a while and I still found myself underlining passages and starring others.

Cheryl Miller
Mayor of CherylMillerville.com

Hi, I'm Lisa Micklin and I've helped hundreds of first time ezine publishers launch their ezines. I've seen every pitfall and speedbump of ezine publishing-- and many more success stories. Ezines are my passion. I am the co-founder of EZezine.com, the owner of the Ezine Publishing Cafe, and an ezine consultant and instructor.

One thing I've seen is that overwhelm holds the new ezine publisher back. It doesn't matter what your ezine is about. When you have a strategy for launching your ezine, and you know how to avoid the common pitfalls, starting your ezine can be a breeze.

How New Ezine Publishers Can Succeed -- From the Very First Issue

The most successful ezine publishers will tell you that ezine publishing is not rocket science. They've mastered the skills of publishing, not a cookie cutter formula, that you will learn in the first twenty pages of Start Your Ezine.

You don't have to spend hours writing your content.
You just need some guidance to turn your knowledge into articles that will speak to your readers.

You don't have to use bribery to build your list.
You just need to know how to spread the word.

You don't have to try to figure out how to do this yourself.
I've already compiled everything you will need to know.

Start Your Ezine: The Complete Fluff-Free Guide for the New Publisher shows you:

Why you need an ezine not email marketing (and how to tell the difference) (p. 10)
The 3 elements of a perfect ezine (p. 18)
The best topics for ezine articles (p. 18)
The ONE key to creating value for your ezine readers (p. 25)
A foolproof easy method to create 50 article ideas that speak to your readers (p. 26)
3 ways to reveal your personality (without being too revealing!) (p. 28)
How to determine the length of your ezine so people will actually read it (p. 29)
How to help your visitors feel confident about buying products and services you recommend (but don't create) (p. 33)
What day of the week to publish your ezine (p. 36)
3 ways to format your ezine (and why you should rarely use the third) (p. 39)
The truth about HTML and spam filters (p. 40)
2 formatting options that will absolutely kill your ezine before it's launched (p. 42)
How to choose an ezine host who delivers ezines (not unwelcome surprises) to your readers (p. 46)
How email delivery systems really rate your ezine host on the spam factor(p. 53)
How to balance the 3 fingers of the delivery pie (p. 55)
Why the right ezine host can help you turn subscribers into readers (p. 56)
How content and formatting can make your ezine reach more subscribers (p. 57)
Why you shouldn't use Front Page to format your ezine (p. 58)
A chart of top leading email porgrams and what subscribers can do to get your ezine (p. 60)
How to identify your perfect subscriber (p. 63)
Where your subscription form belongs on your website (if you want more visitors to sign up) (p. 72)
A domain name for your ezine? (p. 76)
Creating sneezers to spread the word about your ezine(p. 79)
The 7 pointers to keep you from getting overwhelmed (for publishers who love their ezines too much) (p. 83)

What the top on-line success gurus are saying about
Start Your Ezine ...

Look at what the experts are saying about "Start Your Ezine: The Complete Fluff-Free Guide for the New Publisher"

If I had a nickel for every embarrassing, silly, amateurish mistake I made when first publishing my ezine - I'd be retired today. Why Lisa waited so long to publish Start Your Ezine: The Complete Fluff-Free Guide for the New Publisher, I have no idea.

When I started my ezine, I looked everywhere for help and all I found was FLUFF! So, I had to learn the hard way. But you don't.

Lisa Micklin has hit it out of the park with Start Your Ezine. And to say Lisa has over-delivered would be the understatement of the century.

If you want to learn how to build relationships, boost customer loyalty, promote your business and generate more sales look no further.

As the co-creator of The Product Factory, #1 product creation program on the internet, my hat is off to you Lisa. I've seen more than my share of schlock and your book is the cream of the crop.

Michael Port
MichaelPort.com

Start Your Ezine strips away the confusion and gets to the core of ezines: relationships, not money.

By focusing on building your reputation and solving your subcribers' problems, Lisa's book breaks away from the pack of run-of-the-mill money-mad emarketing.

This tight volume lays out an entire map for ezine success and the step-by-step on how to get there.

If you've been frustrated for far too long by a sea of 'experts' then step right up and learn from one of the top, actual, working ezine consultants in the industry.

Don't start your ezine with out this book!

Andy Wibbels
Easy Bake Weblogs

I lost count of how many times I failed miserably at starting my ezine. I spent hundreds of hours writing, planning and testing.

You've managed to package all of those lessons I learned the "hard way" into an expertly written eBook that I was still able to learn from. Even after years of practice!

I was extremely happy to see you focus on relationship-building. Your philosophy about interacting with subscribers - particularly your 90/10 rule - is the perfect example of promoting your business the right way.

I think a lot of people are plagued with not knowing how to focus their efforts when it comes to publishing an ezine.

I'll be recommending this to my own clients until I'm blue in the face.

This book is awesome and it's going to be one of my own resources for a long time. Thank you, Lisa!

David Badurina
Viral Marketing Tool

Boy, I wish I would have had a manual like this when I started publishing my ezine over 7 years ago.

Lisa covers all of the basics and then some. Perfect if you're new to ezine publishing and don't know where to start. This ebook will get you up and pointed in the right direction, quickly and easily. Kudos to Lisa for putting together such a great how to guide.

Merle
M.C. Promotions Press Ezine
Merle's Mission Ezine
Ezine Ad Auction

Start Your Ezine is not just more info for your over-fried brain. It resembles a worksheet that leaves spaces for your answers so that by the end of your time spent, you've actually 'done' something.

Get this ebook from Lisa Micklin if you want to get off your you-know-what and cross something off your to-do list - something like start your ezine.

Andrea J Lee
Andrea J Lee.com

I’m a great advocate of simplicity, and what I love about this book is that it tells me exactly what I need to know, and only what I need to know. I don’t have to wade through pages of non-essentials to find the information I’m looking for.

And even though I’ve read lots of articles on ezine publishing, I learned new things that will change the way I create and distribute my ezines. For instance, I didn’t know that composing my ezine in FrontPage creates problems. And that I don’t need to worry about HTML triggering spam filters. And that I must keep my file size less than 40 K to ensure ISPs will accept delivery.

Thanks Lisa…this book is a gem and I’ll be recommending it to my clients.

Barbra Sundquist, Certified Mentor Coach becomeacertifiedcoach.com

So... what's the real cost to download Start Your Ezine?

Start Your Ezine is an investment in your business. Many businesses generate most of their revenue producing relationships through their ezines. So starting YOUR ezine should pay for this book many times over!

Where else could you get this information? You could get the information in this book by hiring an ezine coach -- $300-$500 a month for 3 months that's $900 - $1500. Your progress will be limited by your coach's ezine knowledge and your own pocketbook.

You could pay $200 - $500 for a larger ebook, designed for the more advanced ezine publisher -- more than you need starting out and more most people ever need.

Or you could pay $79 and get started as soon as you download.

Special for New Coach Connection Members! Receive a $20 discount on Start Your Ezine: The Fluff-Free Guide For the New Publisher. Use any of the "download now" links on this page and receive your copy of the book for only $59.

Still not sure?

Download Start Your Ezine: The Complete Fluff-Free Guide for the New Publisher and receive 3 bonuses absolutely free!

Bonus #1: The Top Mistakes of Ezine Publishers White Paper

Learn from the mistakes of hundreds of ezine publishers who have gone before you! No need to re-invent the wheel, plenty of folks have already started ezines and have been through the trials and tribulations so that you don't have to.

Bonus #2: The Definitive List of Article Submission Sites

Promote your ezine by submitting your ezine articles to dozens of sites. An interactive worksheet with over 50 sites that accept article submissions, sorted by category, plus a built in tracking guide to help you keep track of what articles you submitted to which sites and when.

Bonus #3: $50 Discount on Ezine Design Services

Find out why dozens of ezine publishers have had us design their ezines for them. We'll match the look and feel of your website to further your branding efforts, plus, in most cases we'll train you on how to plug content into your ezine when you get ready to publish a new issue.

Lisa Micklin